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Mannequin legs line the walls of Susan Costa-Walston's Roland Park dining room, wholesale nike elite socks free shipping sheathed in knee-high socks in blue, gray and polka-dot patterns.
Compression socks, wholesale nike elite socks sale once used only for medical purposes like preventing blood clots, have been gaining popularity in recent years among runners, nurses, travelers and those who spend a lot of time on their feet. But according to Costa-Walston, nike elite socks cheap wholesale most options are either boring, medical-grade compression socks or those designed for athletes, which can be thick and difficult to pull on.
So Costa-Walston created Lily Trotters wholesale nike elite socks online, a line of compression socks for women in five patterns. To gauge interest and raise money to launch her business, she turned to the crowdfunding website Kickstarter, wholesale nike elite socks outlet offering early adopters discounted socks in exchange for their investment. The campaign, which ended last week, more than doubled her goal.
"The biggest challenge we have is most women don't know what compression is," Costa-Walston said. Some runners, Crossfit athletes and nurses are familiar with it cheap nike elite socks wholesale, "but it's still basically an unknown concept to most."
Compression socks have long been used by hospitals and doctors to treat edema, varicose veins, phlebitis, and other vein and swelling issues. More recently, they have caught on among runners and other athletes, with manufacturers claiming the socks reduce injuries such as shin splints, improve performance and aid recovery elite socks wholesale.
Costa-Walston said she was turned on to compression socks four years ago when a friend recommended she wear them on a forthcoming 171/2-hour flight to Johannesburg.
"I've always been the kind of traveler that would be jiggling around, getting up, and in that 171/2 hours, I never felt that need," she said. "When we got to Johannesburg, my legs felt amazing."
When she got home to Baltimore, she recalled, "I couldn't wait to find some pretty ones." But she couldn't find any.
A former graphic designer who took time off work to raise her daughter, who is now high school age, Costa-Walston was looking for a "second career" and decided to design her own socks.
She came up with five designs in a variety of colors: wholesale nike elite socks sale polka dot, hearts, a lotus flower, one with four Xs on the heel called "four kisses" and another with a bow tie she calls "sassy bow."
She called around to different hosiery mills before finally finding one in North Carolina that would take on the fledgling project.
One of the hardest parts of launching the product, cheap nike elite socks wholesale Costa-Walston said, was coming up with a name. Finally, she said, her daughter stumbled onto an idea. They called them Lily Trotters, after a long-legged water bird they saw while on vacation in South Africa.